Author Archives: Melissa Krasnow

Melissa Krasnow

About Melissa Krasnow

Melissa serves as a member of the Bloomberg BNA Privacy & Security Law Report Advisory Board and the International Association of Privacy Professionals Exam Development Board.

How Companies Are Addressing Social Media Risk

Social media, including Facebook, Twitter, YouTube, etc., is an evolving and growing means of communication. According to some reports, people have been spending more time using social media sites than e-mail since February 2009. See “A World of Connections,” The Economist, Jan. 28, 2010. For companies, social media presents both opportunities and risks. These risks include reputational, brand, legal, regulatory and security concerns. This article outlines some approaches that companies are taking to manage the risks, including: 1) reviewing existing company compliance policies and preparing social media policies as warranted; 2) restricting workplace access to social media; 3) utilizing social media monitoring tools; 4) taking into account actual social media business issues; and 5) reviewing insurance coverage.


Consumer Privacy Issues

The Federal Trade Commission’s Sears Holdings Enforcement Action – Developments in Online Behavioral Advertising, Privacy and Social Media

Companies engaged in online behavioral advertising – the practice of tracking an individual’s online activities to deliver advertising tailored to the individual’s interests – should review their privacy policies, terms of use and agreements and similar documents against their actual and contemplated online behavioral advertising practices in light of the Federal Trade Commission focus on this area. Answer→